Jumat, 05 April 2013

The Six-Figure Second Income: How To Start and Grow A Successful Online Business Without Quitting Your Day Job <span style="text-transform: capitalize; font-size: 16px;"[Hardcover]

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The Six-Figure Second Income: How To Start and Grow A Successful Online Business Without Quitting Your Day Job

Product Details

  • Hardcover: 242 pages
  • Publisher: Wiley; 1 edition (September 7, 2010)
  • Language: English
  • ISBN-10: 0470633956
  • ISBN-13: 978-0470633953

  • Product Dimensions:

    6.5 x 0.9 x 9.4 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review:4.0 out of 5 stars   style="margin-left:-3px">See all reviews (54 customer reviews)
  • Editorial Reviews

    Amazon.com Review


    Proven methods for building an online income stream

    You don't have to quit your current job, or already have piles of money, or be 24 years old, or riding a booming economy, in order to start a successful online business.

    The Six-Figure Second Income explains how to start or grow a business even when you think you have plenty of strikes against you.

    In the course of building an eight-figure real estate information marketing business, David Lindahl and Jonathan Rozek tested dozens of tools and techniques. This book is centered around principles they derived from all the tests they ran, tools they used, and money they spent.

    If you're tired of the gimmicks and skepticism that anyone can really succeed online, this book will give you the no-hype, no-nonsense advice you need.

    Amazon Exclusive: Business Tips from Authors David Lindhal and Jonathan Rozek

    Think back to some great advice you received about something in your life. Let's just say for a moment that you had multiple job offers and “Bob” was urging you to go accept his. Now let's think how Bob might deliver that advice. If he were a typical internet marketer, this is how Bob would sound:

    “I’ve got a closely-guarded secret that other big employers don’t want you to know about!!!!!”

    “Oh, what’s that?”

    “Well you just gotta accept our Chicago offer!!!!!! Why, the moment you say ‘Yes’ to our offer, you’re life’s gonna change! Trust me! I mean, it’s an absolute dream job! We’ll pay you so much money that you’ll tell us to stop. Plus, about the work—there won’t be any. Just show up and we’ll pay you….But you gotta decide right now because this offer won’t last long!!!!”

    If Bob talked like that to you, we’re pretty sure that you’d slowly back away from old Bob and find an excuse to leave.

    Why is it, then that so many internet marketers talk like Bob? They breathlessly talk about how they’re finally going to reveal the true secret to making mountains of cash from the Internet…how it’s “push-button easy” to set up sites in minutes that will crush your competitors and make you a bloody fortune with no work, no money, and no risk.

    If you’re the kind of person who gets all excited by the Internet Bobs, and you’re looking for a true Silver Bullet to be revealed at last—don’t bother buying this book. Take your money and buy a fantasy movie through Amazon’s DVD department. They have lots of ‘em.

    Our book, Six Figure Second Income, is much more like the solid advice you would get from a trusted friend. We’ll tell you the truth as we know it, and that means the good, the bad, and the downright ugly. We’ll tell you that success takes a certain amount of work, but that there are some handy shortcuts you can take to minimize that work and expense. We’ll tell you:

    • How to follow a simple, straightforward path to finding your first product to sell online

    • How to get a perfectly good website for just a few bucks or even for free—with no gimmicks, no spammy stuff, and no ads on your site •

    • Exactly where to look for people who will buy your product

    • How to create a relationship with your customers so they pay you again and again

    This book is about clearing away the barriers that may have prevented you from making money online. It’s also about showing you the tested and proven tools you can use to start that income stream while you still have a day job.

    No gimmicks and no fakery to seduce you. Just straight talk about what works. If that sounds like a breath of fresh air, then we invite you to get 232 pages of it in our book.

    Customer Reviews

    4.0 out of 5 stars
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    See all 54 customer reviews

    Glad I bought this instead of trying to find it at the library because I'm going to want to read it several times and then keep it around as a reference. Jeffrey Kontur  |  6 reviewers made a similar statement
    Very easy reading. Jay Johnson  |  6 reviewers made a similar statement
    I found this to be annoying because it happened pretty much on every other page of the book. J. Lin     
    Most Helpful Customer Reviews
    269 of 290 people found the following review helpful
    4.0 out of 5 starsgood infoproduct business model...October 10, 2010
    By Me2011VINE™ VOICE
    Format:Hardcover|Amazon Verified Purchase

    I enjoyed reading this book. I purchased it from Amazon because Jim Cockrum endorsed it in his newsletter (which is how I heard of it). The book basically outlines step by step how to set up an information product business online. The first chapter explains why this business model is ideal for most people, due to low overhead and the almost bottomless demand for information products online. Chapter 2 suggests ways to build a profitable infoproduct quickly. I think they should have explained the "profitable" side of things a bit more explicitly. For example, while many people might have collections of recipes at home they think they could sell online, most people searching for recipes online are searching for FREE information, not an ebook they have to pay for. Ideally, you should create an infoproduct for a market where infoproducts are already selling well. Scanning the categories of products on Clickbank.com is a good way to get ideas for products of your own. If you aren't sure what to create, think about the products that people are already selling on Clickbank, and then come up with a complementary or supplemental product that would be a logical "upsell" to the audience for those products. This is the most important decision you will make, and determines if your product will sell, more than any other factor. Beyond that the book outlines the different content formats you can choose to make, how to set up a website, get traffic and turn your "prospects into buyers." I learned the most from chapter 6, and I think that chapter alone is worth the price of this book. While it doesn't explicitly teach you how to write a sales letter it tells you some important things to consider when setting up your sales page. I think a few sales letter examples and a simple template would have enhanced this chapter a lot, especially for beginners who are new to information marketing online. A separate chapter on outsourcing would have been helpful also. My thoughts are you should probably write rough drafts of your ebook and sales page and then outsource the rewrites to someone more experienced to "clean them up" for you. I prefer vWorker for all my outsourcing, since I have the option to pay for deliverables only, rather than for time. It seems to result in faster turnaround, and since the funds are escrowed, I don't have to release them until I am completely happy with the end product. For beginners, I also recommend using e-Junkie rather than Clickbank or 1shoppingcart. With e-junkie you get payment processing, but they also create expiring download links automatically and I believe they also host your actual product files, so you don't have to create any web pages yourself other than just the sales letter page, with the order button connecting to your e-junkie checkout. That saves time, and also eliminates some of the learning curve with having to create web pages and learning to FTP your files to a download page, as well as not having to learn to install a script to create expiring download links yourself. If you're a beginner and you don't know much about web design you should probably try out Blinkweb's hosting - you get a free domain name and a wysiwyg editor that includes simple sales page templates that are super easy to use, and are designed specifically for information marketers. All you have to do at that point is upload an image of an "add to cart" button and link it to your e-junkie account for checkout. e-Junkie does the rest. If you don't like paying $14.99 a month for hosting and you don't mind the learning curve, then google "Chris Farrell" and sign up for his free "Success Grenade" videos that walk you through web page setup step by step. You'll learn how to FTP your web site, create download and squeeze pages, upload files to your site's hosting account and more. I think Blinkweb + e-Junkie would save you more time and let you get your business up and running a lot faster, but if you don't mind a few months extra work and study, you can learn to do it the "hard way" through Chris Farrell's video series. Overall, "The Six-Figure Second Income" has a lot of good ideas and recommendations, even though I disagree with some of the recommendations in chapter 4, since they aren't very beginner-friendly, and can stymie someone for months before they can get an actual product online. Even if you start with only Blinkweb for hosting/web design, e-Junkie for shopping cart/payment processing, and the basic Aweber account for managing your customer list, it will cost under $40 a month to get going, and takes a lot of the technical stuff off your plate.

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